Grab your hats, social media marketers – we're off to the wonderful world of Facebook marketing!
This post will explore five key elements you should keep I mind when
creating paid advertisements on Facebook, the world's leading social networking website.
The Facebook ad program consists of cookie cutter
PPC ad templates you can customize to promote your online business. If you're not familiar with PPC, here's a quick run-through:
Pay-Per-Click (a.k.a. PPC) is an approach to online advertising that requires advertisers to pay a set fee when someone clicks on their sponsored ad. Many different PPC platforms are available today,
Google AdWords being among the most noteworthy. These paid ads are displayed above and along side organic links in search engine results pages.
The reason PPC ads are considered
cost-effective is because the advertiser doesn't have to pay if the ad it not clicked.
The once youthful demographics of Facebook users are expanding every day, and experts are confident that marketing with Facebook ads can be tremendously valuable if executed properly. Here are some tips on how you can leverage the powerful Facebook ad platform to help marketing your company:
The Anatomy of a Facebook AdLike many PPC ads, you are able to customize your Facebook ad with the following criteria:
Facebook takes these criteria and puts them into an ad template, a clickable ad, that is displayed on Facebook profiles with corresponding keywords and key phrases.
Five steps for optimizing Facebook ads for targeted audiences1) Creative Ads – choose an eye catching image supported by basic information, such as your company name, location, objective and call to action. Tip: since Facebook revolves around human interaction, images of actual people are more effective than a company logo.
2) Relevant Ads – specify your audience and objective, and be sure to personalize your ad with typical and popular topic keywords. These will increase the chances your ad will be found by interested people.
3) Multiple Ads – as with any experiment, you want to be sure you try different variables to not only reach a wider audience, but check out what's working and what's not. Change one variable per-ad... this includes switching up your title, demographics and body text- and see which ad model works best. Tip: start broad, then refine as you go.
4) Refresh the Creative – Facebook ads differ from traditional PPC ads in at least one way: studies indicate that people will probably see your Facebook ad many times before they decide to click on it. Don't be afraid to spice things up with a new title, body text and image to continuously create fresh impressions.
5) Optimization Metrics – the Facebook ad platform offers a variety of analytics, including real-time insights, CTR, rates, trends, and metric reports for each ad campaign you create. Check these metrics regularly to evaluate your progress, ROI, and affect on your target audience.
Visit the
Facebook Advertising platform to create your own Facebook ads today.