Do you want to boost your website SEO without spending an arm and a leg on professional SEO consultants? Consider optimizing your on-page content with keywords relevant to your industry.
Optimizing your on-page content is a fantastic way to enhance your website's SEO naturally this method of optimization is known as organic SEO.
Below, I've outlined four key areas of your website you can simply optimize by implementing keywords consistently and appropriately. This organic SEO can help increase your site visibility, page rank, and traffic.
1) Text-based Body Content
Threading relevant keywords throughout your webpages body content is a great, easy way to boost your organic SEO. This organic SEO method has two-fold benefits: search engines will have a clear understanding of the keywords that relate to your website, and so do site visitors.
Tip: Feel free to implement relevant keywords frequently, but within reason! If your text becomes awkwardly bloated with keywords, you might be guilty of keyword stuffing. Keyword stuffing has two major disadvantages: you'll aggravate readers with your redundancy, and you may be perceived by search engines as intentionally spamming; this could result in your prompt removal from search engine indexes.
2) Anchor Text
Anchor text is the text on your page that functions as a link to another are of your site, or another website altogether.
Tip: Avoid what may seem like logical anchor text, such as Click here and Contact us, as they provide no value to search engines. Instead, consider fashioning your anchor text so that it captures the purpose of the link, i.e.: If this sounds interesting, keep reading to learn about ways to enhance organic SEO.
3) Alt and Title Attributes
Alt Attribute - this term alt attribute refers to the text that appears when you mouse over an image. Craft your alt attributes with keywords that reflect the purpose of the image, so that search engines and site visitors alike can understand.
Title Attribute - this term title tag refers to the text that appears when you mouse over a link or anchor text. Craft your title tags with keywords that truly give meaning to where the link leads. It will enlighten the search engines and your site visitors alike.
4) META Data
There are two important types of Meta data: keywords and descriptions.
Take advantage of these Meta data by incorporating keywords relevant to
your website.
Meta Keywords - assign 10-20 unique keywords that reflect the content
on each page of your website. While Meta keywords don't directly
contribute to your page rank in search engines, they can help boost
your organic SEO, and in the very least, give search-savvy site
visitors a simple understanding of each page.
Meta Descriptions - craft a few sentences, about 125 characters in
total, that are rich in both keywords and clarity; explain the main
purpose of each page uniquely and accurately. Search engines often use
these descriptions as the snippets featured on search engine result
pages beneath your page link.
Summing it up...
Are you currently optimizing these four important areas of your website? If not, start today by incorporating keywords relevant to your business! You'll increase your organic SEO, help increase visibility, boost page rank, and encourage sales!