We've all heard of Twitter, Facebook, YouTube and Yelp – social media platforms and social networking sites you can leverage to help market your company in a revolutionized, intimate way.These channels...
Grab your hats, social media marketers – we're off to the wonderful world of Facebook marketing!This post will explore five key elements you should keep I mind when creating paid advertisements on...
Welcome back! The first post of this series explored how to use Twitter to benefit your business; the second post outlined how to get started on Twitter. This post will give you some ideas on how you can...
Yesterday, we explored how to use Twitter to benefit your business. Today, I'll discuss how to get started on Twitter - from creating an account to choosing people to follow.1) Create an accountGo to twitter.com...
There certainly has been a lot of talk lately about this thing called "Twitter." Are you sick of it yet? Are you totally clueless as to what Twitter is? Are you convinced it has nothing to offer your company?You...
Welcome back! In part one of this post, we learned how to drive traffic to your website through online press releases about recent company news and events. More specifically, we examined ways to tell whether...
Yesterday, I shared some tips on how to drive traffic to your website through search engine optimization and social media marketing. There are dozens of ways to help drive traffic to your website, and...
So you have a great website that's a fully-functional showcase of your products, services, contact information and company story – all in a beautiful, user-friendly interface. But no one's stopping...
Blogging for your business website is a great way to expand your knowledge and show potential customers that you're an expert in your industry. But it's not just about having great content.Part of your...
When companies invest in something, it's natural to want to quantify the results of the venture; in order to determine whether the campaign is worthwhile or not, we must consider what is known as an ROI...